What Business Are You REALLY In?

What Business Are You REALLY InWhen I ask my students what business are you really in I get blank stares or descriptions of their product, service or offer. That's okay. It's a trick question.

When I'm consulting clients on their brand foundation, this is the place we start. 

The feedback that I get afterward suggests that it's one of the most impactful aspects of my branding workshop. Why?

The answer is rarely what you think.

©2020 Marvel Marketing Squad & Nikki Milton